Canada has much of the infrastructure in place in order to grow its innovation economy. The country is home to a number of globally-ranked universities, and cities like Toronto, Montreal, and Vancouver are hubs for globally successful start-ups. It’s the beginning of a great ecosystem, but it needs more.
Business development representatives stand at the forefront of the B2B sales process. Their main purpose is to generate qualified leads. They then pass these leads onto their sales teams.
BDRs are in high demand, especially in Canada’s fast-growing B2B tech sector, where companies constantly require people to seek out and qualify new leads. Learn more about why this might be a great career for you in the following article.
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