Compétences en marketing numérique Canada

The Canadian Marketing Association (CMA) is Canada’s leading voice for the marketing profession and the catalyst to help marketers thrive amid the everchanging economy. CMA’s driving purpose is to leverage the power of marketing to build Canadian business success.

The CMA has brought together a consortium of leading organizations in the digital marketing space, that complement the training capabilities of the CMA, and share the commitment to working collaboratively to address the significant talent gap and need for digital marketers.

Partners include: Jelly Academy, an Indigenous-founded Canadian leader in digital marketing skills training, and Grow Class, one of the nation’s best short-cycle bootcamps delivering intensive training for digital marketing professionals to level up and upgrade skills in growth marketing.

The Digital Marketing Skills Canada (DMSC) consortium is delivering employer-driven programs that create new opportunities for diverse and job-ready talent to break into the digital economy, equipping them with the digital skills needed to thrive as digital marketers in the workforce of the future.

DMSC provides three customized training programs to meet the need for junior through senior marketers who are interested in upskilling, and also for Canadians without marketing experience who are interested in a new career. Each program runs for seven weeks, with an 80% target for subsequent employment within 6 months. Participants who complete the Chartered Marketer program offered by the CMA, will receive their CM designation, which is the only marketing designation available in Canada.