SalesCamp: B2B Tech Sales Training

SalesCamp is a 6-week online career transition program designed to show you the practical skills and mindset you need to succeed in a sales role. It’s designed for professionals looking to make a career change or those transitioning into their first tech sales job with no prior industry experience. 

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This Employment Ontario program is funded in part by the Government of Canada and the Government of Ontario.

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Working in Tech Sales in Canada

Is SalesCamp For You?

SalesCamp is for people who are enthusiastic, resilient, and ready to embark on a new career path.

If you answered yes to any of these questions, SalesCamp could be for you!


Let us help you find a career where you least expect it.

That career you’re looking for could be in B2B tech sales, and it’s one of the fastest growing areas of employment growth in Canada. B2B sales means business-to-business sales. It means reaching out to businesses who are already looking for simple solutions to their tech problems.

B2B tech sales job prospects:

Sales Development Representatives or a Business Development Representatives are the standard entry level positions of tech sales. People in these roles are generally responsible for qualifying inbound leads, determining interest, as well as finding leads and or cold calling or emailing prospective customers.

Average salary in Canada →

An Account Manager or Customer Success Manager is part salesperson, and part customer service representative. They are responsible for customers who have already purchased a product or service. Usually, they’ll be the people helping the customer learn and use the product, and when they’re really good, they’ll be upselling and ensuring that customers renew their service or product.

Average salary in Canada →

An Account Executive  helps qualified, interested customers through the buying process, builds relationships, provides information and product or service demos, and even negotiates prices and contracts. It’s a job that appeals to people who enjoy the thrill of the sale, and pays highly.

Average salary in Canada →

We’ll make you qualified to work as a tech sales rep with our rapidly expanding employment partner network across the country.


What do tech sales reps do anyway?

Tech sales reps are in high demand. Find out what a typical day in the life looks like.

What does a tech sales career look like?

A career in tech sales makes it easy to move up the ladder and make a good living.

Wondering if tech sales is right for you?

Learn more about the top 10 skills that make for great tech sales people. 

Sales Training Jobs

People in customer-facing occupations, from hospitality, servers and bartenders, to receptionists, hotel clerks and customer support workers are all building a future career in tech sales.

Don’t think tech sales is for you? You could be wrong.

B2B tech sales isn’t about building complicated technology. It’s about making connections between people, and the products and services they need. People with great so-called “soft-skills” are the kind of people building the future right now in B2B sales. 

We'll help you transition careers:

SalesCamp was developed by tech companies, for tech companies, with a unique mix of in-demand skills and critical resources to help develop job skills and provide lasting employment opportunities.


We'll help you connect with Canadian employers and move closer to the job of your dreams. Participants learn from industry leaders, attend guest lectures and get exclusive access to networking events.


Your career success is our number #1 priority! SalesCamp is dedicated to helping new tech professionals find and achieve their career goals with hands-on training, career coaching, job search support, and more.


SalesCamp is where anyone who wants to improve their career will come to learn from world-class talent, meet incredible people from across the country, and build long lasting relationships with mentors and friends.

What is SalesCamp?

SalesCamp is a 6-week (1 week full-time + 5 week part-time), hands-on, live and online career transition program designed to show you the practical skills and mindset you need to succeed in a sales role. It’s designed for professionals looking to make a career change or those transitioning into their first sales job with no prior tech sales experience. 

what does our tech sales training involve?

We’ll help you redefine your mindset and learn the practices that are required to be effective as a member of a tech sales selling team. 

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What You will learn

Our goal is to help you succeed by providing the tools, training and resources you need at your first tech sales role.

Consultative selling is a process involves a thorough understanding of customers’ pain points by:

  • Actively listening to buyers and asking questions
  • Being objective
  • Focusing on solutions (rather than on products or features)
  • Providing customers with helpful information and resources (without asking for anything in return)

In SalesCamp, we teach you how to do this effectively within the scope of business-to-business tech sales through various live and interactive workshops.

With the help of coaches and trainers, we will help you get prepared for the job market by assisting you in building a library of resources and tools that will assist you (but most importantly, motivate you) for your new career transition. You can expect to develop everything you’ll need for your job search.

We know you have the skillset, but might just need some assistance in making your talents shine in front of employers. We will work with you in a group setting, as well as one-on-one, to help you build your confidence and leverage your fundamental strengths so you can get noticed by hiring managers.

To be eligible you need to:

  • Be actively searching for work and ready to take on employment opportunities tech sales.
  • Be able to legally work in Canada. 
  • Not be a full-time student.
  • Be a highly motivated individual actively seeking out new opportunities.
  • Have least 3 years of formal work experience in Canada or abroad.
  • Have an English language rating of CLB Level 8, or IELTS of 6.5 overall.
  • Be available for Zoom sessions, many of which will be full-time.
  • Be able and committed to attending networking day events as part of regular programming.
  • Be comfortable using technology and learning online.
  • Live or intend to live in the province where the program is being offered.
  • Have a reliable internet connection, device, and a quiet environment for virtual learning.
  • Be committed and able to join the Canadian workforce full-time immediately following the program.
Software Sales Career

SalesCamp is highly competitive so make sure to shine on your application. We are looking for people passionate about starting a new career in tech sales.

Software Sales Career

Program fee

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Upcoming tech sales trainings

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SalesCamp - Tech & B2B Sales Training - Ontario

Live, online

Next camps

Starts February 21, 2023
1 week, full time, Mon-Fri starting February 27
Program ends March 31
Tech Sales

SalesCamp - Tech & B2B Sales Training - British Columbia

Live, online
Women-specific cohort

Next camps

Starts February 21, 2023
1 week, full time, Mon-Fri starting February 27
Program ends March 31

Upcoming Information Sessions

Working in Tech Sales in Canada

SalesCamp - Tech & B2B Sales Training (Ontario)

Live online

next information session

Tuesday, February 7
1:00-2:00 PM EDT

SalesCamp - Tech & B2B Sales Training (B.C)

Live online

next information session

Thursday, February 9
1:00-2:00 PM PST
Have a question?

Frequently Asked Questions

Financial Questions

The program has been valued at $3,000 CAD, and includes the many events, activities, facilitators, and partners who take part in the program.

Check out our Financial Aid & Funding page for information on payment and tuition assistance. We’ll let you know if scholarships are available where you live!!

Pay at once: You can pay the full amount in a single payment.

Break it up (out of province): We offer a monthly payment plan option through PayBright. Visit our Financial Aid & Funding page to learn more.


No. Participants do receive a certificate of completion, as well as top-level training and connections with industry. 

Palette Skills’ programs are demand-driven and designed in partnership with industry and academic leaders. 

Yes. Homework includes sales challenges, reflections, and preparing your job readiness toolkit. During the core experience, we recommend that participants plan for 2 hours of homework per evening. 

Palette staff are available during office hours to answer questions and support participants through the SalesCamp journey.

No. SalesCamp is an experience-driven program with sales challenges integrated into the course. All activities are designed to build confidence and skills. 

Our industry partners partners are different for each cohort of SalesCamp! What brings them together is the need for new talent. You can expect to connect with 10-15 employer partners during your SalesCamp experience. We have worked with over 100 companies across the country, including Softchoice, D2L, Edison Financial, Klue and many more!

Program Eligibility

SalesCamp empowers participants with industry knowledge and skills for transitioning to in-demand roles in tech sales. Participants must be committed and able to join the workforce full-time after finishing SalesCamp. If you’re already in a college or university, we recommend applying to the program after you graduate. 

No. SalesCamp is an intensive experience-based training program. Participants are required to attend all sessions from 9am to 5pm, in addition to homework assignments. 

SalesCamp receives many applications, so we recommend applying at least two weeks before the start date. 

Application Process

At this time, Palette Skills is offering SalesCamp in British Columbia and Ontario. With plans to expand soon, stay connected to hear about when SalesCamp will be coming to you!

Yes. Interviews are recorded to assist with application decisions. 

We’re looking for people-focused individuals with drive, and who are exceptional communicators. We don’t require specific professional experience, but customer-facing experience is a plus. 

Think of the interview like it’s for a job. Dress business casual, and make sure your background is professional.

Be ready to talk about your goals, your work and volunteer experiences. We’ll want to know about everything that makes you a good fit for SalesCamp and the tech sales career path. Research job interview questions online and prepare your answers.

Industry & Career Success

B2B sales is business-to-business sales. To learn more about the industry, check out this article.

Opportunities in sales are endless! People typically enter the industry as a BDR (Business Development Representative) or an SDR (Sales Development Representative). Check out this article to learn more about opportunities in sales.

There is no guaranteed job after the program. But job placement is our #1 metric, so we work with participants to help them transition into new roles. SalesCamp staff regularly check in with participants up to 6 months after completion of the program.

We have a placement rate of 96%.

Palette staff connects with participants with weekly check-ins during the 3-week extended experience, and facilitates the creation of accountability partners. For participants needing additional support, there is an opportunity to receive additional coaching. 

Palette Skills welcomes and encourages applications from persons with disabilities. We are happy to provide accommodations on request. Our goal is to provide access for all applicants throughout the application process and the program.


Canadian Companies Hire Our Talented Alumni. Why Isn’t Yours?

Join one of our programs as a hiring partner and access a pool of qualified, pre-vetted talent ready to join your team. No cost, no commitment.

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Have questions about the program? We're here to help.

Our number one priority is helping land a great job in a growing industry. If you’ve got questions about the program or application process, just complete the form here.

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