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Elevate your skills and gain the confidence to succeed in business-to-business tech sales with SalesCamp’s intensive coaching and unmatched employer connections. We’ll help you get started on a new career.
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SalesCamp is a 6-week hands-on, live and online career transition and upskilling program designed to show you the practical skills you need to succeed in a B2B tech sales role. It is for professionals who already have previous work experience in another industry, and are looking to make a dedicated career change.
Our program will help you redefine your mindset and learn the practices that are required to be effective as a member of a tech sales selling team, while introducing you to our extensive network of Canadian employers to ensure your future career success.
SalesCamp won Gold at The Stevie® Awards for Sales Training or Coaching Program of the Year in the Technology Industries category!
SalesCamp is a 6-week hands-on, live and online career transition and upskilling program designed to show you the practical skills you need to succeed in a B2B tech sales role. It is for professionals who already have previous work experience in another industry, and are looking to make a dedicated career change.
Our program will help you redefine your mindset and learn the practices that are required to be effective as a member of a tech sales selling team, while introducing you to our extensive network of Canadian employers to ensure your future career success.
B2B sales, or business-to-business sales, is the process of selling products or services from one business to another. B2B sales are done through various channels, like face-to-face meetings, phone calls, emails, online platforms, and more.
The sales process typically involves identifying potential customers, nurturing relationships with them, and ultimately closing deals. A big focus in B2B sales in building long-term relationships with customers, understanding their unique needs and challenges and tailoring solution to meet those needs.
Mid-career professionals often have years of experience in a different industry, which can give them a valuable understanding of the challenges and pain points faced by potential clients. Furthermore, tech sales can offer opportunities for career growth.
The Canadian tech industry is one of the fastest-growing and most dynamic in the world. By entering the tech industry through a sales role, individuals can gain valuable exposure and build a strong foundation of knowledge and skills for a future career in a high-growth industry.
Newcomers to Canada can excel in tech sales roles due to their multilingual skills and diverse backgrounds. Our program helps newcomers who already have experience working in business-to-business sales in another market effectively transition to a tech sales role in Canada.
People with gaps in their work experience can be a good fit for a tech sales role because they often have transferable skills, unique perspectives, and valuable life experiences that can help them succeed in sales. Additionally, tech sales roles often offer the flexibility they are looking for.
People with good research abilities can make excellent tech sales reps for a variety of reasons. Firstly, their ability to gather and analyze information is critical in identifying potential customers and developing effective sales strategies. With strong research skills, they can identify the key pain points of their target audience and tailor their sales strategies to meet those needs, increasing the chances of a successful sale.
Moreover, research skills are vital in keeping up-to-date with the latest industry trends, enabling tech sales reps to stay ahead of the competition. By monitoring market developments and keeping an eye on their competitors, they can adapt their sales strategies and stay relevant in a rapidly changing industry.
Lastly, research abilities can also help tech sales reps build and maintain strong professional relationships with clients. By thoroughly researching their clients’ needs and preferences, they can anticipate their expectations and provide the level of service that exceeds their expectations. This can help establish trust and credibility, leading to repeat business and referrals.
People with good communication skills can make excellent tech salespeople for several reasons. Firstly, effective communication is essential in building strong relationships with potential clients. Sales reps who can articulate the benefits of their product or service in a clear, concise, and compelling manner are more likely to gain the trust and confidence of their prospects, leading to increased sales.
Moreover, good communication skills are essential in understanding the needs and pain points of customers. Sales reps who can listen actively and ask the right questions can gain a deeper understanding of their customers’ needs and tailor their sales approach accordingly. This can lead to higher conversion rates and happier customers.
In addition, tech sales often involve complex products and services, and sales reps who can explain these concepts in simple terms are more likely to succeed. Good communication skills can help sales reps break down complex information into digestible pieces, making it easier for customers to understand the benefits of the product or service.
Lastly, communication skills are vital in building and maintaining professional relationships with clients. Sales reps who can effectively communicate with clients on a regular basis, provide excellent customer service, and build trust are more likely to establish long-term relationships, leading to repeat business and referrals.
Resilient tech sales reps are those who can adapt to changing market conditions, shift their strategies as needed, and persist in the face of challenges. They have the ability to remain motivated and focused. They are also able to learn from their failures and use them as opportunities for growth and improvement.
While not every interaction in sales may result in a successful sale, it is crucial to approach each encounter with a growth mindset. Every “no” received during the process can serve as a valuable lesson learned, and a step forward towards achieving a “yes”. It’s important to remain resilient throughout the journey, understanding that success in B2B sales is a long-term game that requires patience and perseverance. By adopting this mindset, sales professionals can improve their skills, build stronger relationships with customers, and ultimately achieve their sales goals.
In addition, resilient tech sales reps are often excellent problem-solvers. They can think on their feet, come up with creative solutions to challenges, and quickly pivot their approach as needed. This can be particularly valuable in the tech industry, where products and services are constantly evolving.
Collaboration is another important trait that can make individuals successful in tech sales. In many cases, tech sales involve complex products and services that require input from multiple stakeholders, such as product managers, engineers, and marketing teams. Sales reps who can collaborate effectively with these stakeholders are more likely to succeed.
Collaborative tech sales reps are those who can work effectively with others to achieve common goals. They have strong interpersonal skills and can communicate effectively with individuals from diverse backgrounds and with varying levels of technical knowledge. They are also able to build strong relationships with cross-functional teams, which can be important for developing and launching new products and services.
Moreover, collaboration is essential in identifying new opportunities and developing effective sales strategies. Sales reps who can work closely with product teams and other stakeholders can gain a deeper understanding of their offering and identify new ways to position it in the market. This can lead to increased sales and market share.
Curiosity is a vital trait that can make individuals successful in tech sales. Curious tech sales reps are those who are naturally inquisitive and always seeking to learn more about their customers, the industry, and the products or services they are selling. They approach their work with a sense of wonder and excitement, and are constantly exploring new opportunities to add value for their customers.
Moreover, curious tech sales reps are often great problem-solvers. They can identify new opportunities, see things from different perspectives, and come up with creative solutions to challenges. This can be particularly valuable in the tech industry, where innovation and adaptability are highly valued. They have a natural ability to explore various options, gather information, and analyze data to come up with unique solutions to problems.
In addition, curious tech sales reps are often excellent communicators. They are able to articulate complex concepts in simple terms and can explain the benefits of their products or services in a way that resonates with customers. They are naturally inclined to ask questions and to listen intently to the answers. This approach helps them to better understand their clients’ needs and pain points, which they can then use to tailor their sales approach and build stronger relationships with their clients.
The program is designed to help future sales reps develop a wide range of skills, from communication and relationship building to prospecting, closing deals, and managing accounts.
SalesCamp offers job search resources such as resume review, interview review, and salary negotiation preparation to support sales professionals land their dream job in the tech sales industry. We do not guarantee a job following the program, but we do help set you up for personal success.
Our connections come in the form of direct partnerships with Canadian companies and organizations in the tech sales industry. Employers are directly involved in our program design and delivery, including being present at program events and workshops.
SalesCamp provides connections through networking opportunities and events where sales professionals meet with hiring managers and recruiters throughout their program, and several times per quarter following program completion.
Our participants gain a better understanding of the industry and their own personal skill set. The coaching and mentorship offered in our programs helps boost their confidence in their ability to sell products and services to corporate clients.
The Palette Skills alumni community is great for helping individuals get a job in B2B tech sales and growing in their career because it provides access to a network of experienced sales professionals who can offer advice, guidance, and potential job leads. Our grads work at top companies all across Canada.
Our program covers the practices of prospecting, lead qualification, effective communication, objection handling, sales strategies and tactics, consultative sales methodology, and customer relationship building.
We’ll help you identify and communicate your unique value proposition to potential employers and provide personalized coaching for building a strong online presence.
Our program helps enable individuals to effectively perform their job duties, work collaboratively with others, and adapt to changing industry demands.
Job readiness refers to an individual’s ability to meet the demands of a particular job or industry. We help support resume and cover letter template creation, interview preparation guides, networking strategies, and access to job postings and industry insights.
Kris Kinnoch is a dynamic, results-driven Sales Trainer. He boasts a diverse skill set with an emphasis on developing and implementing training programs and practices and creating inclusive learning environments. Kris’ focus on creating a supportive, inclusive environment and emphasis on best practices for sales training ensures that individuals maximize their potential and achieve their goals.
Lori Judis comes to Palette Skills from the ed tech world, where she spent the last few years working in Customer Success. Prior to this, she worked in Sales, Sales Coaching, Program Management and Community Relations. Lori recently completed her master’s in Education with a focus on adult learning. Her true passion is creating interactive training through facilitation by which she can build authentic and positive relationships with others, helping them excel in their careers.
The pre-program period is designed to help participants refine their job search toolkit, including their resume, while fostering a sense of community within the cohort and establishing clear expectations for the program’s objectives.
By updating their toolkit, participants can enhance their engagement in the structured job search period and take advantage of the industry connections and momentum gained during the core experience.
The pre-program period spans one week part-time and features a blend of activities that prioritize independent work and working sessions, with some live instruction. This dynamic approach offers a flexible schedule, allowing participants to schedule activities that best suit their needs and those of their partners or groups. However, completing all assigned activities within the communicated timeframe is mandatory to commence the core experience.
The core experience is designed to help participants enhance their B2B tech sales skills and secure a sales role by building on their prior experience. The core experience spans five full-time days and focuses on four key pillars of the course: sales foundations, personal discovery, professional skills, and job readiness.
Participants will also benefit from professional sales coaching and engage in various activities such as learning laboratories, reflections, and sales challenges.
The program offers opportunities to establish industry connections through meaningful interactions with industry professionals. All program components during the core experience feature live instruction, supplemented with approximately one hour of independent work required daily outside of the scheduled 9:15 a.m – 5:00 p.m course schedule.
Complete the full application form and follow instructions carefully.
Our Admissions Team will reach out to you if you've been selected for an interview.
We'll conduct a 30-minute Zoom interview and screening.
We will advise you if you have been accepted into SalesCamp!
You will receive a certificate of completion upon graduating SalesCamp.
We’ve had over 500+ participants graduate our program.
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You can share your Course Certificates in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.
The program has been valued at $3,000 CAD, and includes the many events, activities, facilitators, and partners who take part in the program.
Check out our Financial Aid Opportunities page for information on payment and tuition assistance. We’ll let you know if scholarships are available where you live!!
Pay at once: You can pay the full amount in a single payment. At this time, we do not have a monthly payment option.
No. Participants do receive a certificate of completion, as well as top-level training and connections with industry.
Palette Skills’ programs are demand-driven and designed in partnership with industry and academic leaders.
Yes. All program components during the core experience feature live instruction, supplemented with approximately one hour of independent work required daily outside of the scheduled 9:15 a.m – 5:00 p.m course schedule.
No. SalesCamp is an experience-driven program with sales challenges integrated into the course. All activities are designed to build confidence and skills.
Our employer partners are different for each cohort of SalesCamp! What brings them together is the need for new talent. You can expect to connect with 10-15 employer partners during your SalesCamp experience and our networking events. We have worked with over 200 companies across the country, including Softchoice, D2L, Klue, and many more!
SalesCamp empowers participants with industry knowledge and skills for transitioning to in-demand roles in tech sales. Participants must be committed and able to join the workforce full-time after finishing SalesCamp. If you’re already in a college or university, we recommend applying to the program after you graduate.
To be eligible for SalesCamp, applicants are required to have 3 years of work experience.
No. SalesCamp is an intensive experience-based training program. Participants are required to attend all sessions from 9am to 5pm, in addition to homework assignments.
SalesCamp receives many applications, so we recommend applying at least two weeks before the start date.
Palette Skills has currently made SalesCamp accessible in Alberta and Saskatchewan, expanding its offerings from the initial availability in British Columbia and Ontario. Stay connected to hear about when SalesCamp will be coming to you!
Yes. Interviews are recorded to assist with application decisions.
We’re looking for people-focused individuals with drive, and who are exceptional communicators. We don’t require specific professional experience, but customer-facing experience is a plus.
Think of the interview like it’s for a job. Dress business casual, and make sure your background is professional.
Be ready to talk about your goals, your work and volunteer experiences. We’ll want to know about everything that makes you a good fit for SalesCamp and the tech sales career path. Research job interview questions online and prepare your answers.
B2B sales is business-to-business sales. To learn more about the industry, check out this article.
Opportunities in sales are endless! People typically enter the industry as a BDR (Business Development Representative) or an SDR (Sales Development Representative). Check out this article to learn more about opportunities in sales.
There is no guaranteed job after the program. But job placement is our #1 metric, so we work with participants to help them transition into new roles. SalesCamp staff regularly check in with participants up to 6 months after completion of the program.
Palette staff connects with participants with weekly check-ins during the 4-week extended experience, and facilitates the creation of accountability partners.
Palette Skills welcomes and encourages applications from persons with disabilities. Our goal is to provide assistance for accommodations required during our admissions process and program.
Our number one priority is helping land a great job in a growing industry. If you’ve got questions about the program or application process, just complete the form here or email us.
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