Step 1:
Choose a topic

Choose a topic that interests you or that you are passionate about.


Step 2: Brainstorm ideas

Brainstorm the possible ways to communicate the benefits of your topic and how to persuade an audience of your offering. Be as creative as possible, but be appropriate.


Step 3:
Preparation

Make sure your pitch includes the following:

  • A good value proposition: You will be evaluated on your ability to convey a strong message about a product/idea/ideology/etc., that in turn gets your audience excited about it. A value proposition in its simplest form is a promise to either a) solve a problem or b) improve a situation.

  • Credibility: You are considered a subject matter expert on the item that you are talking about. Speaking purely to your own personal preference is not strong enough. That said, bringing in evidence or even metrics to support your opinion, help form a persuasive pitch.

  • Confidence: Confidence can be translated through things like body language and tone; sitting up straight, enunciating your words, and showing a bit of personality go a long way.

  • A close: Keep in mind that when you close your pitch you are looking for a next step. Clearly define what next step you have in mind for your audience


Still unsure? Here’s an example pitch video to help you get started.